The Psychology of Colour

Whether we consciously think of it or not, the psychology of colour drives the way a corporate logo looks or the way a fast-food restaurant is designed. Used correctly, colour can influence the way an audience perceives a product, a company, or the services an establishment offers.

How? Notice how effective the colour blue is when dealing with business. Make no mistake why navy suits and blue insignias permeate the corporate world. This colour elicits reliability and trust. It has a calming effect as well.

Now take a look at the warmer colours of yellow and orange. Since they are common food colours they are used lavishly by many fast-food restaurants. There’s a reason for this. Colours like this evoke a hunger response.

So, determine your use of colour carefully. It means much to the response you wish to receive. There really is something to the psychology of colour!

 What does RGB stand for?

RGB stands for red, green and blue. This colour model stands for what you would see either on your television screen or computer monitor. Achieving the necessary colours in web design is different than achieving it on a printed medium. There is virtually no cost limit. Just remember that trying to represent a printed colour accurately on the web is difficult. Printed media and web colour are two different models.

 What does CMYK stand for?

CMYK stands for cyan, magenta, yellow and black. These colours are used in the four-colour process of printing which is the most common. It is the model used for most printing. Items printed this way will use one or more of these colours.